Bachelor in Business Administration +Graduate Diploma in Media Management

Asian School of Media Studies offers Bachelor in Business Administration and Diploma in Media Management. The course is designed to equip students with international standard education. Today, every industry needs management; be it film and television industry, media industry, production houses, etc.

Marketing and manufacturing of goods are excellent career options. Students can get into these fields after completing their education. The Institute helps students to sharpen their skills. AAFT provides students with all required facilities. Asian School of Media Studies aims at imparting business education in the country. The school offers an excellent opportunity study media management. It is rightly said that there is no growth in business if there is no management.

The school helps students to develop their attitude towards business. It makes students aware of their field. Asian School of Media Studies stresses on fundamental knowledge on business management. It prepares students to face new challenges in their field. After completing the course, students get into management field with no difficulty. Asian school organizes a number of events and programmes for students' all round development.

Asia School of Media Studies offers an opportunity to study various aspects of business management. Students learn the basic principles of business management. There are many opportunities to work with film and television production houses, periodicals, book and newspaper publication houses, radio stations, management houses, advertising agencies, etc.

Eligibility Criteria
Students who wish to take admission the course need to have passed 10+2 exam from a recognized board. Students interested in managing business are preferred for admission. The admission process includes an aptitude test followed by a personal interview. The school has an association with Punjab National Bank for education loan. Students can avail the facility; however, loan approval is purely at the discretion of the bank.

ASMS Graduate Diploma in Media Management

Semester - I

• Fundamental business statistics
• An introduction to modern business
• Fundamental business communication
• Microeconomics
• Soft skills and communication
• An introduction to computers
• Business laws

Semester - II

• Marketing management
• Organizational behaviour
• Workshop
• Fundamental accounting
• Macroeconomics
• Database system

Semester - III

• Human resource management
• Business mathematics
• Cost accounting
• Logistics managements
• Information technology in management
• Production and operation management

Semester - IV

• Financial management
• Research methodology
• Workshop
• Legal environment of Indian business
• Operations research

Semester - V

• Training report
• Specialization major 3
• Specialization major 2
• Specialization major 1
• Business environment
• Entrepreneurship

Semester - VI

• Management information systems
• Corporate strategy
• Specialization four minor
• Workshop
• Specialization three major
• Project report

ASMS Graduate Diploma in Media Management

Semester - I
Newspaper office management

Semester - II
Advertising agencies management

Semester - III
Radio broadcasting enterprises management

Semester - IV
Television broadcasting enterprises management

Semester - V
Film production and distribution management

Semester - VI
New media enterprises management