BSc Mass Communication, Advertising and Journalism + Graduate Diploma in Mass Communication

Asian Academy of Film and Television offers a Graduate Diploma in Mass Communication. The aim of the course is to impart high standard education in mass communication. The course helps students to carver their career in the fascinating field of mass communication. The course includes ample information on radio, print and television with compact grounding in technical knowledge, creativity and professional standard practical training.

The course is designed with the meaning of equipping students with ample information on mass media. Students are given special training in the respective subjects. The school organizes workshops where prominent personalities are invited to interact with students. Students avail this opportunity to reinforce their skills. They learn about mass media and become aware of current scenario in their field. The academic year includes events such as seminars, industry interaction, workshops, visit to various media houses, internships, etc.

Communication is as old as humankind. The term mass communication refers the communication of mass across the globe. The mass communication serves information on a number of subjects and global or local issues across the world. Mass media includes radio, television, newspapers, magazines and the most accepted internet. Internet is used for multipurpose such as browsing information on a number of subjects.

Students who are interested in making their career in mass media are welcome to enroll. They need to have passed 10+2 exam from a recognized board of exam. The process of admission includes aptitude test followed by personal interview. The syllabus for the above-described course is given below.

B.Sc. Mass Communication, Advertising & Journalism

Semester - I Global comparative media Communication principles - I Soft skills and communication Industry of mass communication and history Information technology Practical exercises	Semester - II Photo Journalism and print media Mass Communication: Process and concepts Communication skills Editing and reporting - I Practical exercises Computer application for Journalism	Semester - III Concepts and processes of editing Reporting skills and techniques Programme formats and television journalism Editing lab and reporting Practical exercises TV production and an idea to screen
Semester - IV Principles and concepts of advertising Fundamentals of sound, light and camera Media principles and press laws Advertising through television, radio and print Practical exercises Handling and operation of video equipment TV production lab	Semester - V Management and organization Methods and principles of event management Journalism for cyber Media research methodologies Practical exercises Public relations	Semester - VI Modern media technology Global media scenario Project report Government information system Radio

ASMS Graduate Level Diploma in Mass Media

Semester - I Presentation and acting Media language studies Printing and publishing	Semester - II Radio and medium of mass communication Still photography theory with practical exercises Art forms and cultural studies	Semester - III Lighting and camera techniques TV: the medium of mass communication Television writing techniques
Semester - IV Media principles and laws Film studies - I Sound recording and video editing	Semester - V Film studies - II Understanding new media Directing and producing films and television programmes	Semester - VI Television journalism with theory and practical Media principles and laws Documentary with theory and practical