MSc in Mass Communication, Advertising & Journalism + Postgraduate Diploma in Electronic Media

Asian School of Media Studies offers MSc in Mass Communication, Advertising & Journalism and Postgraduate Diploma in Electronic Media. Today, radio and television are an inseparable part of modern life. The aim of radio and television is to entertain and educate the masses. However, radio is widely used to listen to news. The increasing number of television and radio channels open employment opportunities to new talent.

The word broadcasting stands for the process of presenting television and radio content. Today, the emergence of internet has spread to every possible area of business. The course curriculum includes ample information on broadcasting. Motion pictures have magnetic power to fascinate people, thus, AAFT equips students with tactics of making creative film and television programmes.

Television has played a great to bring about the changes in the society. The invention of television has made the world a small place. There are a number of programmes shown on the television and each programme needs ample advertising to get it famed. Therefore, electronic media needs expert professionals to widen their business horizon. AAFT offers students an excellent opportunity to study electronic media thoroughly. The course contains systematic information on advertising, communication, journalism and electronic media.

The days are back where radio is spreading its magic around and the new generation has accepted it cordially. Nowadays, radio is one of the best information resources. Radio played a significant role in the past as a medium of culture exchange. Thus, career in radio is one of the best career options. Computer technology is used for integrating text, moving and still images. Electronic media has covered every realm of modern life.

Eligibility Criteria
Students who wish to pursue education in electronic media need to be graduates from a recognized university. Admission to the above said course will be based on students' performance in the aptitude test. Students who pass the aptitude test will be called for personal interview to further the admission process. The film school has an alliance with Punjab National Bank for education loan. Nonetheless, loan sanction will be totally dependent on the bank. The syllabus of the course is given below.

M.Sc Mass Communication, Advertising & Journalism (PTU)

Semester - I

• An introduction to mass communication
• An introduction to computers
• An introduction to communication
• An introduction to advertising
• Soft skills and communication
• An introduction to journalism
• Practical exercises

Semester - II

• An introduction to production technologies
• An introduction to printing technologies
• An introduction to society and mass communication
• An introduction to visualization, copywriting & campaign effectiveness
• An introduction to newspaper Mgt
• Practical exercises

Semester - III

• An introduction to public relations
• An introduction to media technologies
• Advertising principles and design
• Journalistic editing and reporting
• Project exercises

Semester - IV

• An introduction to photography
• An introduction to communication research
• New media technologies
• Mass communication laws and principles
• Project exercises

ASMS Post Graduate Diploma In Electronic Media (Radio /Tv& New Media)

Semester - I

• Still Photography with theory and practical exercises
• Presentation and acting
• Art form and cultural studies
• Radio understanding
• Studies in media language

Semester - II

• Techniques of radio writing
• Lighting and camera techniques
• Radio production with theory and practical exercises

Semester - III

• Techniques of writing for new media
• Understanding of new media
• Sound recording and video editing
• Directing and producing television programmes - I

Semester - IV

• Documentary including practical exercises and theory
• Directing and producing television programmes - II
• Television journalism with practical exercises and theory
• Thesis