Postgraduate Diploma in Media Management

Asian Academy of Film and Television offers a Postgraduate Diploma in Media Management. Mass media is an upcoming phenomenon, which encompasses television, radio, internet, etc. is accessible from anywhere in the world. The mass media opens many employment opportunities to the skilled people across the world.

Mass media is a broad term includes print and online media. The print media includes newspapers, magazines, pamphlets, etc. On the other hand, online media consists of television, internet, radio, and so on. Both the media offer a spectrum of employment. Therefore, study in media management has received ample importance.

Every successful programme needs prior planning and management. It is not possible to execute any task perfectly without management. Thus, the success of organized programme depends upon the management skills. Today, there is no business field where there are no management personnel.

The emergence of new technology in the realm of mass media has changed our way of working. Since the field of mass media is growing, it has produced the demand for expert managers in the media business and film production. The film and television industry does not have enough time to produce managers. Therefore, film production houses need a person who is good at administration. The job of managing film and media business is challenging.

The objective of a one-year postgraduate diploma in media management is to provide students with the education in the fundamentals of business administration and aspects of media production. The course enables students to enhance their basic skills. After completing the course, students work with foremost print and online Media. The course includes:

• Management of television and radio production
• Management of the internet
• Management of filmmaking, distribution, exhibition
• Management of artistic, technical and business elements of print journalism

Students who wish to take admission to the above said course need to have passed 10+2+3 exam from a recognized university. Students interested in communicating with the masses are welcome to enroll the course in media management. The film school provides students with all required equipments for media management. The overview of the course is given below.

• Print media management & production process
• The art of presentation & personality development
• Project management
• Broadcasting management & television production techniques
• Electronic media production process
• Production for the internet & new media
• Broadcasting management & radio production techniques
• Marketing research
• Operations & production management
• Innovation & creativity
• Exhibition management & film production distribution
• Marketing management
• Organizational behavior
• Human resources management
• Financial management
• Consumer behavior
• Event management
• Promotion of advertising and sales
• Public relations management