MBA + Postgraduate Diploma in Media Management

Asian Academy of Film and Television offers the course Masters in Business Administration and Postgraduate Diploma in Media Management. Today, there is increasing number of media industries and AAFT found the need of media management to empower the business. There are multiple career options in the field of media management like career in marketing and manufacturing. Management in every business has become very important for the growth of commerce.

Business management is a science, which incorporates systematic study and training. The film school designed the course curriculum with the purpose of providing high standard of education in management. The course includes theoretical as well as practical subjects. Students are given practical exercises to reinforce their skills in management. After completing the course, students get into national and international companies. The courseware helps students to become experts in their respective field.

Asian Academy of Media Studies aims at imparting business education across the country. An MBA in business management equips students with ample information on media management. The course provides students with necessary techniques, skills and knowledge. Students learn about tactics of business management. They prepare for a better future. Students are given practical exercises to enhance their management skills.

Nowadays, there is growing number of film production houses, television companies, cable television networks, satellite television channel operators, books, private radio broadcasting stations, newspaper and periodicals publishing houses, event management houses, advertising agencies, and other media companies need experts professionals to manage their business projects. Asian School of Media Studies offers an excellent opportunity to study business management.

Eligibility Criteria
Students who wish to take admission to the above descibed programme need to be graduates from a recognized university. Students interested in dealing with business smartly are welcome to enroll. After the process of form submission, students will be called to appear for aptitude test. Once students are done with the test, they will be short-listed to appear for the group discussion followed by personal interview.

The Asian School of Media Studies has an association with Punjab National Bank for education loan scheme. Nonetheless, loan sanction will be purely at the discretion of the bank. Syllabus for PGD in Media Management is given below.

Post Graduate Diploma in Media Management

Semester - I

Management accounting
Organizational behaviour
Quantitative techniques
Soft skills and communication
Workshop on computers for management
Managerial economics
Seminars on executive communication
Practices and principles of management
Oral exam

Semester - II

Operations and production management
Business atmosphere
Seminars on information technology
Financial management
Seminars on research methodology
Marketing management

Semester - III

Workshops on management information systems
Corporate Legal Environment
Major III
Major II
Major I
Practical in operations research
Oral exam

Semester - IV

Final research project
Strategic management
Project assessment & implementation
Major VI / Minor III
Major V / Minor II
Major IV/Minor I
Oral Exam

ASMS Post Graduate Diploma in Media Management

Semester - I
Management of magazines/newspaper office

Semester - II
Management of radio & broadcasting enterprises

Semester - III
Management of film production and distribution

Semester - IV
Management of multimedia enterprises

Semester - V
Management of film production and distribution

Semester - VI
Management of new media enterprises