MSc in Mass Communication, Advertising & Journalism + PGD in Cinema
Asian Academy of Film and Television offers a Postgraduate Diploma in Cinema along with MSc in Mass Communication, Advertising and Journalism. The duration of the course is two years. The diploma aims at imparting education and training in media including print and electronic media. However, the course lays due emphasis on filmmaking, which incorporates training in all disciplines of filmmaking and film analysis. The course facilitates students to get into the entertainment business with no difficulty.
Asian Academy organizes seminars to make learning easy. With the help of seminars, students learn fundamentals of filmmaking. Students are equipped with practical exercises to reinforce their skills required for media and journalism. Students develop their ability to work in a team as well as individually. They learn how to solve problems that are likely to occur during the process of filmmaking.
The courseware is designed and tailored with the aim of producing talented professionals in the field of entertainment. The course curriculum includes theoretical as well as practical exercises. After finishing the course, students get into the film and television industry as directors, advertising professionals, producers, journalists and so on.
Eligibility Criteria
Students who wish to take admission to the above-described course need to be graduates from a recognized university. Students interested in media and journalism are welcome to enroll. AAFT provides students with holistic atmosphere where students not only become skilled professionals but also good human beings. AAFT has an association for education loan with Punjab National Bank. Nevertheless, loan sanction is entirely at the discretion of the bank. An overview of the course syllabus is given below.
Msc Mass Communication, Advertising & Journalism (PTU)
Semester - I
- Introduction to Mass Communication
- Introduction to Advertising
- Introduction to Communication
- Introduction to Journalism
- Introduction to Computers
- Soft Skills and Communication
- Practical Exercises
Semester - II
- Introduction to Production Technologies
- Introduction to Visualization, Campaign Effectiveness and Copywriting
- Introduction to Printing Technologies
- Introduction to Society and Mass Communication
- Introduction to Newspaper Mgt
- Practical Exercises
Semester - III
- Introduction to Public Relations
- Introduction to Media Technologies
- Design and Principles of Advertising
- Editing and Reporting for Journalistic
- Project Report
Semester - IV
- Introduction to Photography
- Introduction to Communication Research
- New Media Technologies
- Mass Communication Principles and Laws
- Project Report
ASMS Postgraduate Diploma in Cinema
Semester - I
- Theory and Practice on Still Photography
- Media Language Study
- Presentation and Acting
- Art Forms and Cultural Studies
- Film Studies - I
Semester - II
- Screenwriting Techniques - I
- Film Studies - II
- Lighting and Camera Techniques
Semester - III
- Screenwriting Techniques - II
- Directing and Producing Films
- Sound Recording and Video Editing
- Film Studies - III
Semester - IV
- Directing and Producing Television Programmes
- Thesis Submission
- Introduction to New Media
- Creating Short Digital Films, Practice and Theory
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