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Apeejay Institute of Mass Communication

Apeejay Institute of Mass Communication (AIMC) is one of the well-known institutions in the field of mass communication. The Apeejay Institute of Management & Information Technology was established in 2003. The outstanding development in the field of media and entertainment industry has necessitated the need exert professionals. AIMC caters needs of the industry by providing skilled professionals. The courses help students to get into:

  • Advertising
  • Print journalism
  • Event management
  • Public relations
  • Videography
  • Television News
  • Programming for Bollywood
  • Video Editing programme

The vision of AIMC is to become leading professional institute that fulfils expectations of students as well the industry. The mission of AIMC is to become one of the best institutes in India as well South Asia. The emergence of new technology has broadened the area of mass communication. The entire mass communication has been totally changed due to new media technologies. Today, there are a number of websites, which provides new platform for media. This technology is termed as New Media. There are jobs like search engine optimizing; content writing, etc. come under media journalism category.

In the era of globalization, news and other information on diverse subject is collected from internet. The young generation prefers internet to access any information. In fact, internet is the treasure of knowledge and information. It saves time and energy. One can get news/information immediately on internet. Thus, internet does not left any stone unturned.

Apeejay Institute of Mass Communication offers Post Graduate Diploma in New Media and Web Journalism. The course curriculum is well structured and tailored to fulfill the industry requirements. The course incorporates extensive training in:

  • Citizen Journalism
  • Content Writing
  • Mobile/wireless
  • Online marketing
  • Web designing
  • Search engines
  • Development of online audio and video

The course components help students to learn fundamentals of mass communication. Students are given special exercises to hone their skills requiring for mass media. Apeejay Institute of Mass Communication has other very successful courses in:

  • Advertising
  • Television Production
  • Event Management
  • PR/Corp.Com
  • Journalism (Print & Broadcast comprising Anchoring, TV News and RJ)
  • Other areas of mass communication

The institute offers placement assistance. The placement record has been outstanding over years. Students are placed in prominent television production companies, advertising agencies, news networks, etc. These students have been working with leading companies in different disciplines including:

  • Client Servicing
  • Account and Media Planning
  • Creative
  • Leading newspapers
  • PR / Event Management firms

AIMC students not only placed in India but also in abroad. Some of the students are placed in reputed companies. Today, the institute is one of the best media education center not only in India but also in Asia. AIMC has students from all parts of India as well as from abroad. The institute lays emphasis upon quality education through equipping students with well-oriented courses. Student aspiring to make their career in the field of mass communication, AIMC is the best option for them.

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