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Anhad Institute of Media Studies

The Anhad Institute of Media Studies (AIMS) is envisaged with the view to shape and train expert professionals for television, burgeoning and advertising industry. The institute provides high standard facilities to students. It equips students with all facilities. The aim of institute is to provide quality education in the field of media studies. It offers various courses in media. Each course is well build and tailored with the intention of imparting high standard education. The institute aims at stimulating the innovative potential of students and nurtures their skills by providing them extensive practical exercises.

The journey of AIMS started in 2005. Anhad reached to the valley to offer relief materials to the inhabitants of Uri and Tangdar. The journey in the villages of Tangdar gave birth to innovative ideas as a result the work spread to more than thirty-five villages providing nursing courses for girls, computer education, and livelihood support. Anhad owns an office in Srinagar that turned into an exciting youth centre where exercises like book reading, discussion, film screening, poetry sessions, etc are conducted. Subsequently, Anhad organized youth convention and student documentary film festival in Srinagar.

The experts discussed with students at film festivals that gave them an idea about a need of media institution. The youth in Kashmir are talent and need to be guided properly. There was a need in Kashmir to have media institute that could spread technical and practical knowledge in the field of media. Anhad took an initiative to serve this need. This initiative has culminated into AIMS.

AIMS is not only an institution that provides theoretical learning, but also it provides extensive practical exercises. The institute has actively been involved in the realm of media research, studying, quality education, etc. The AIM is an autonomous institution that is dedicated to providing quality education, production and research. The institute is situated in the heart of Kashmir Valley. The institute conducts professional training in various disciplines including:

  • Advertising
  • Photography
  • Broadcast journalism
  • Media research
  • Documentary filmmaking

The venture is based upon a firm belief in the prospective of mass media to play a vital role in socio-economic change. Dedicated teaching, creative techniques, excellence in programming, innovative production can only identify these potentials. The AIMS provides students with all possible help to grow them up in the media studies. The media institute offers students high standard education to develop their knowledge of mass media. The institute is fine dais for students to show their creativity and explore their innovative ideas. AIMS offers the following courses.


  • PG Diploma in Broadcast Journalism
  • PG Diploma in Journalism
  • PG Diploma in Documentary Film Production
  • PG Diploma in Advertising and Graphics Design

Find more about AIMS here :

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