Creative Writing

Center for Research in Art of Film and Television (CRAFT) offers a course in Creative Writing. The course is well built and modified to meet national and international standard of creative writing. As creative writing is a craft, it can be taught, learnt and mastered. An ideal script has a good beginning, middle and end. The course helps students to reinforce their imagination and creativity to shape thoughts and ideas in a professional work environment.

CRAFT organizes workshops and seminars. With the help of workshops, students develop their skills as professional screenwriters. The lectures and seminars are arranged on the writing craft like characterization, plot, dialogue, etc. Thematic workshop facilitates students to generate ideas, produce compelling characters and structure them to create their own style.

These workshops help students to develop his/her script and the given instructions guide them with explicit suggestions on different areas of improvement. Students learn how to analyse the projects written by them. A scriptwriter has to be very creative. He/she should know how to develop a particular character effectively. A good scriptwriter must possess current knowledge of social scenario. He/she is supposed to be aware of what is happening around.

A good scriptwriter has to be a creative writer. He/she should write sparkling, authentic and well-crafted dialogues, which individualize characters and entertain the reader. Students are given extensive practical exercises to enhance their writing skills. The classes include dialogue rewriting exercises and analysis of famous dialogues. The exercise helps students to become creative writers.

A good writer gets the audience emotionally involved. Today, the character-driven story is the most influential in the film and television industry. A skilled writer creates characters that the audience identifies with. Students are taught how to look behind the character’s masks to identify with their inner motivation and psychology. Students learn how to create characters that are unique human beings with soul and heart.

CRAFT organizes workshops where prominent script writers/doctors are invited. These working professionals guide students how to make their script stronger and more saleable. Students are advised to get their scripts assessed by expert professionals before sending it to a producer.

Today, every product needs to be marketed brilliantly to increase sale. Therefore, advertising has become an inseparable part in the corporate world. The ad creation process involves preparation, identification of the sources of creative ideas, illumination, incubation and verification of ideas in terms of creative appeal, emotional and rational motives of end audience to purchase.

The course helps students to maximize their creative horizons required for ad filmmaking. Students are exposed to different kinds of advertising including:

• Demonstration
• Creative themes
• Testimonials
• Slice of life
• Fantasy
• Animation

Prominent working professionals from the world of advertising give students a number of modules on copy writing and writing for live-action commercial advertisement. Students are taught how to get into the industry and make their mark in it. CRAFT arranges special discussions on diverse topics that strengthen the attitude and skills required to meet industry standard.